CEO MESSAGE
Our company is built on strong values and as a natural extension of these. we formulate our first set of business principles in 1998 under the leadership of my father Mr. Mahmood Ahmed. who during his tenure established a company which completed the business dream. He run's 30 massive cell phones stores around the whole South Africa. "I believe the premise of any business is to make profit for its shareholders. and I believe that high business standards play significant role in ensuring our continued growth and success.
In Conclusion. my primary goal is to boost Madina MS (Pty) Ltd from its current stage to the most leading company in its field. and along with this we always stick with our team and add more along we go and embed ourselves in any appealing location we find. So. our consumers can feel proud as they walk in."
Founder Of Phonetive.co.za
Description of the proposed enterprise
The member plan to open a number of Home Appliances, Laptops, Leather goods, Gadgets, Sales & Services stores that will give tremendous variety and choice to our customers shopping at the store.
Phonetive.co.za has entered into a business that is highly competitive and faces challenges like other businesses. This is mainly due to the significant increase in cheaper products and difficult business conditions. However. the need for cheap and affordable Home Appliances is on an upward trend and remains a necessity to all individuals. With the increase in upcoming entrepreneurs and self-employed business people. We firmly believe that the business would be a success.
The business will focus on the full range of any individual that would like to dress smart for less. The range is vast as there are a number of different products on the market, but again we plan to focus on the price and the quality of our products.
Phonetive.co.za will provide training to staff on a regular basis so as to ensure that they are well informed with the latest market conditions. Furthermore, we aim to educate ourselves with legal and regulatory requirements such as Consumer Satisfaction Act. VAT, and Income Tax and ensure compliance is met by consulting with professional advisers as the need arises.
Company Location
Phonetive.co.za is currently located on the main road in Rayton Shopping Centre, Rayton. This location affords us good visibility for all customers looking for home appliances and electronics goods including Cellular & accessories at a competitive price, providing best possible value for money
Employee Background
We currently employ 4 sales staff who have previous experience and those that can add value to my business. The people that I plan to employ should be from the area and would like to create employment. In addition. I have the knowledge of the products that I plan to sell as I have been in business for a long period of time.
Vision & Mission
VISION
TO CREATE MORE JOBS, BY PLATING OUR PART TO ALLEVIATE POVERTY IN OUR COMMUNITY. PARTICIPATE IN THE ECONOMY OF OUR COUNTRY WHILE ENSURING BEST BUSINESS PRACTICES.
MISSION
BY PARTNERING WITH THREE (3) LEVELS, OF GOVERNMENT PRIVATE INSTITUTE AND LOCAL ORGANISTAION, WE ARE COVERING ALL THE BASIS TO MAKE SURE WE THRIVE.
OUR MOTTO
QUALITY, SERVICE, ECONOMY -TOP QUALITY PRODUCTS, CUSTOMER SATISFACTION AND BY COMBINING OUR PAST BUSINESS EXPERIENCE, WE WILL STRIVE TO EXCEL IN THESE 3 DOMAINS.
DEALING WITH PHONETIVE.CO.ZA
Phonetive.co.za clients are entriled to expect:
To Protect Clients Constitution Right
PHONETIVE.CO.ZA Officers Will Endeavor To
Company Work Experience
PHONETIVE.CO.ZA has been managed by the above—mentioned contracts in a highly professional manner and was very dedicated and committed in order to meet the deadline and due dates. The company does respond and valued its clientele very significance and believe on excellent service. The company also offers excellent after sales services because it prefers meeting the needs and purpose of clients or customers in time.
Since the company managed the above projects a vast of experience in training, participating, opening new company registration expertise was attained. These projects played a vital role in building up our stall ability as now the company does not have a problem in managing different projects simultaneously since they acquired the necessary experience.
In light of the above, I have neither hesitation nor reservation that PHONETIVE.CO.ZA is in a position to become service provider that the communities were looking and I do believe as the executive director of the company that whenever PHONETIVE.CO.ZA will be contacted it is prepared to perform according to the standard.
Swot Analysis
Strategy and Implementation Summary
Medium to Long term Expectations and Plans
The key indicators in our plan illustrate increasing sale, controlling of costs, and increasing profit margins in the medium to long term. We believe that sale’s is a key driver for businesses that are still in existence alter a period of time. Our strategy is merely to be in business over the medium term and be able to sustain overheads. This is in line with our expectation that when the market swings positively again, we will still be in business and thus be able to benefit from that while some businesses would have close due to them being limited with cash.
Marketing Strategy
Our strategy is based on serving quality products. This area has been identified as lucrative and is full of potential buyers. The marketing strategy of PHONETIVE.CO.ZA centers on creating a corporate identity that clearly defines our market niche in terms that benefit our customers. Other specific strategies that are currently used are as follows:
- Newspaper advert-Advertising in local newspaper and other newspapers on a regular basis. This means that the PHONETIVE.CO.ZA name would become popular while gaining market share and strining to become a household name.
- Word of Mouth - By giving all our customers great service and an excellent deal, the word is sure to spread.
- Social media channels such as Facebook and Instagram, to reach a wide network of the audience at a very low cost.
Short-term marketing strategies are those that bring will bring us a temporary boost in traffic. Although these techniques are very important to our over-all plan, they are only a temporary traffic source and must not be solely relied upon. Short-term marketing strategies include:
Long-term marketing strategies are those that will bring us a steady stream of targeted traffic over time. These strategies will continue to produce results even years down the road. Long-tens marketing strategies include:
By creating and Implementing a balanced marketing strategy, using both short-term and long-term strategies, PHONETIVE.CO.ZA will drive a steady stream of targeted traffic to our website.
Using this simple formula when creating our Internet marketing strategy and excelling at all three, we hope to guarantee our success.
